Lay summary
The majority of existing research studies in relation to Māori and healthcare have focused on healthcare services seeking behaviour and healthcare inequity issues. Little is known about how and where indigenous people of Aotearoa New Zealand seek health information. Hence, a research gap exists here. It is pertinent to answer these questions because Māori require information presented in a culturally relevant way. The presentation of health information in a trivial manner could lead to non-consumption of information, potentially leading to greater health inequities. In addition, the usage of untrustworthy sources would lead to poor health outcomes and reduced health literacy. Knowing where Māori seek health information would enable tailoring and provision of information to their preferences and needs. This will allow for Māori to be empowered and become informed health consumers. More importantly, results will provide valuable insights for the delivery of healthcare promotion initiatives.