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Māmā aroha: A digital breastfeeding resource to improve support for māmā

12 months
Approved budget:
Dr Felicity Ware
Ms Fay Selby-Law
Ms Carmen Timu-Parata
Ms Tasha Wharerau
Mrs Amy Wray
Proposal type:
Health Delivery Research Activation Grant
Lay summary
In order to improve the significant inequities in breastfeeding for Māori, support and resources need to be accessible, culturally responsive, appealing to young māmā, and demonstrated to improve breastfeeding outcomes. The Māmā Aroha hardcopy breastfeeding resource was developed, trialled and evaluated to improve breastfeeding outcomes. Digitising the resource makes it more accessible to women and whānau throughout the entire breastfeeding journey, and ensures consistency of information. This research will help to provide evidence of a mobile application increasing access to health information, best practice and improving health outcomes, by supporting whānau with the best start for their child. It is proposed that the app would help to improve health literacy of whānau and health provision by professionals with timely, consistent evidence-based information that would reduce opportunity for discrimination and racism that can influence interactions with health professionals.