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Foetal alcohol spectrum disorder (FASD) and the media: an analysis of health promotion messages

3 months
Approved budget:
Mrs Emma Espiner
Health issue:
Addiction (alcohol/drugs/gambling/smoking)
Proposal type:
Māori Health Summer Studentship
Lay summary
The purpose of this research project is to assess media coverage of foetal alcohol spectrum disorder (FASD) in New Zealand in order to compare the key messages presented by journalists with best practice principles of health promotion. The research project will have two parts: firstly an analysis of media reports during a five-year period will be carried out; and secondly a literature review will be conducted. The findings will contribute to FASD harm reduction, especially for Maori whanau who are disproportionately affected by this condition.