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Communities fighting sugar in soft-drinks

Year:
2016
Duration:
54 months
Approved budget:
$1,176,875.28
Researchers:
Dr Gerhard Sundborn
Health issue:
Obesity
Proposal type:
Project
Lay summary
To determine the effectiveness of a school and community based intervention that employs social marketing, gamification, peer leadership, education and a policy approach to reduce sugar sweetened beverage (SSB) intake and unhealthy weight gain in Maori and Pasifika youth/students and to understand critical implementation factors for the intervention.