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Advertising 101: marketing unhealthy commodities to children

Year:
2023
Duration:
7 months
Approved budget:
$29,925.00
Researchers:
Dr Victoria Egli
,
Dr Christina McKerchar
,
Dr Sally Mackay
,
Professor Melody Smith
Host:
University of Waikato
Proposal type:
Health Delivery Research Activation Grant
Lay summary
The marketing of alcohol, tobacco/vape and unhealthy food/drink products increases children’s risk of developing a variety of ill-health conditions including digestive issues, obesity, cancer, cardiovascular disease, poor oral health and mental health problems. Researchers will undertake a literature review summarising all available evidence on the marketing of alcohol, tobacco/vape and unhealthy food/drinks to children in Aotearoa New Zealand. To address the marketing of these unhealthy commodities to children researchers will spend time meeting with a diverse variety of stakeholders to determine the most appropriate way to develop a successful community child health initiative potentially comprising best practice guidelines for healthcare teams working in schools and community child health settings and/or a child health education initiative. Future funding will be applied for from the HRC Health Delivery Research Project 2025 round. Overall, this initiative aims to improve health outcomes for children and prevent non-communicable diseases.