This research aims to show that primary prevention can disempower New Zealand’s escalating experience of an inter-generational violence trap. Community mobilization is a unique, and particularly indigenous, primary prevention technique that focuses on transforming the entrenched social norms which perpetuate violence. Te Whariki Manawahine o Hauraki is a By Maori, For Maori whanau violence services that delivers a range of primary prevention strategies in Hauraki. The objectives and components of Poutama Mauri Ora Mauri Tu align with the community mobilisation model of behaviour change that is used to measure social norms. This project provides an opportunity for Te Whariki Manawahine o Hauraki to develop and pilot a tool for the measurement of social norms. The methods will gather baseline data of existing social norms, implement a range of primary prevention strategies and provide a platform for empirical discussion about the effectiveness of this approach.