Māori health research summer studentship (2018 funding round)

Mrs Emma Espiner
Hāpai Te Hauora
FASD and the media: an analysis of health promotion messages
6 months

Lay summary

The purpose of this research project is to assess media coverage of fetal alcohol spectrum disorder (FASD) in New Zealand to compare the key messages presented by journalists with best practice principles of health promotion. The research project will have two parts; analysis of media reports during a five-year period and a literature review. The findings will contribute to FASD harm reduction, especially for Māori whānau who are disproportionately affected by this condition, by critically examining the role of the media in conveying FASD information.

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